Continuance and Video Hosting Services/IRB
From Driscollwiki
This is not a complete IRB application - just a record of some of the open response questions, should I need to modify them.
Full title
Continuance among users of video hosting services
Accrual goals
I plan to distribute a link to a web-based survey among a group of representatives from various creative communities who rely on online video hosting services. In addition to the survey, I will ask this initial group to spread the survey among their social network.
Inclusion criteria
Study subjects must be over 18 years of age and regular users of online video hosting services.
Exclusion
Study subjects will be excluded if they are under 18 years of age or they do not regularly use online video hosting services.
We are excluding subjects under the age of 18 because we are concerned with the use of online video hosting services only among adults and assume that children will have different beliefs and experiences of these services.
Abstract
Since the advent of YouTube in 2005, video hosting services have proliferated across the web. These services are non-exclusive and some video makers choose to host their videos simultaneously with many different services. I am conducting a survey of digital video practitioners to better understand how they select hosting services in this unusual technological environment. I intend to survey a diverse sample that includes professional, non-professional, and semi-professional users in education, the arts, and entertainment. The survey instrument will measure their digital video habits, their belief that the service is useful, their satisfaction with previous uses, and their intention to stay with or change hosting services. After the survey has been distributed, I intend to examine which factor has the strongest impact on the subject's decision to continue using a particular service. In addition, I wish to know whether users who post their videos to multiple services feel significantly more or less satisfied with their primary service.
Objectives
The goal of this study is to investigate post-acceptance behavior among users of online video hosting services. In accordance with previous research, I hypothesize that subject satisfaction will be positively associated with intention to continue using a service. Additionally, I hypothesize that subjects who use multiple services will feel less satisfied with and more likely to continue using their preferred service than subjects who use only one service.
Background
Post-acceptance models of technology adoption concern users intention to continue use of a technology. (Bhattacherjee 2001) Such models, derived from expectation-disconfirmation theory, have been applied to a variety of technological environments including online banking in the U.S. (Bhattacherjee 2001), mobile internet services in China (Thong 2006), and e-learning software (Lee 2009). Each of these studies assumes that continuing to use a technology is exclusive. For digital video practitioners, however, the choice of service is non-exclusive as videos may be hosted simultaneously by multiple services.
No known undue risk to human subjects has been reported from any related studies and most use a survey instrument, the same methodology as this one.
Bhattacherjee, Anol. (2001) "Understanding Information Systems Continuance: An Expectation-Confirmation Model." MIS Quarterly. Vol. 25, No. 3, Sep, 351-370.
Lee, Ming-Chi. (2009) "Explaining and predicting users’ continuance intention toward e-learning: An extension of the expectation–confirmation model." Computers & Education, September.
Thong, James Y.L., Hong, Se-Joon, Tama, Kar-Yan. (2006) "The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance." International Journal of Human-Computer Studies. Volume 64, Issue 9, September, 799-810.
Methodology
An invitation to participate in the study will be posted in public forums of interest to a variety of digital video practitioners including the Open Video Alliance and Students for Free Culture. These sites have been chosen to reach both professional and student subjects. The invitation will include a link to Qualtrics where subjects will find a short description of the study, information about confidentiality, and the survey instrument. The total duration of taking the survey, and the total length of subject participation, will be approximately 10-15 minutes.
Data collection
Data is collected via a web-based survey hosted by Qualtrics. The survey instrument first asks about the subject's digital video habits and then uses scales drawn from Bhattacherjee's post-acceptance model to measure perceived usefulness, disconfirmation, satisfaction, and continuance. The resulting data will be used to test the hypotheses using statistical methods.
Statistical considerations
Sampling for this study is convenient and small (fewer than 50 cases expected.) Beyond this pilot study, I would like to establish a stronger statistical sample.
Instrument
This survey draws on scales from previous post-acceptance research. The measures for Perceived Usefulness and Continuance are modified from Bhattacherjee (2001) which were derived from Davis et al (1989) and Mathieson (1991), respectively. The measures for Disconfirmation and Satisfaction are taken from the improved scale introduced by Prekumar and Bhattacherjee in 2005.
Bhattacherjee, Anol. (2001) "Understanding information systems continuance: An expectation–confirmation model." MIS Quarterly, 25, 3.
Davis, F.D., Bagozzi, R.P., and Warshaw, P.R. (1989) "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models." Management Science (35:8), pp. 982-1003.
Mathieson, K. (1991) "Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior." Information Systems Research (2:3), September 1991, pp 173-191.
Prekumar, G. and Bhattacherjee, Anol. (2005) "Explaining information technology usage: A test of competing models." Omega. Volume 36, Issue 1, February 2008, 64-75. doi:10.1016/j.omega.2005.12.002
Subject identification
Subjects will be identified by electing to click on the link in the study invitation. Their eligibility will be determined by the first two questions on the survey.
Time
As this research is conducted as part of a class, it will be completed by the conclusion of the fall semester. The survey instrument will be available for one week following IRB approval. At the conclusion of this time, data analysis will promptly begin. Considering the small sample size and chosen statistical approach, analysis will not require more than 2-3 days to complete.
Staff
The staff for this research is limited to the principal investigator, a PhD student at the Annenberg School for Communication and Journalism.
Facilities
The survey is conducted within the framework of Qualtrics survey hosting website and the statistical methods are carried out using SPSS. There are no further facilities required.
Training
The principal investigator is enrolled in a quantitative methods course which is structuring this research process.
Recruitment
Participants will be recruited in two ways. First, a small group of subjects will be contacted directly by the researcher and invited to participate. The subjects are known to the researcher and selected because they represent a range of online video practitioners. Second, the announcement (see attached) will be sent to mailing lists for the Open Video Alliance and Students for Free Culture groups to solicit participation from the wider population.
Safeguarding against coercion
As is reflected in the announcement, all communication will assure potential subjects that their participation is voluntary. They are promised no compensation nor is their participation tied to a professional or social obligation. The decision to participate in the study is to be made by the subject when he or she submits the web-based survey and not under supervision of the researcher.
Financial obligation
The subject will not incur any financial obligations.
Compensation for participants
There is no compensation, financial or otherwise, for participants.
Emergency care
This study will not incur more than minimal risk.
Privacy protection
Subjects elect to participate in the survey outside of the supervision of the researcher. They may do so in their preferred environment. There is no identifying information collected.
Data recording
The data will be recorded using the Qualtrics survey hosting website and will be stored on their servers and on a protected disk stored in a secured cabinet.
Data storage
The data will be stored for one year following the conclusion of the study. No identifying information will be included in any publication resulting from this study.
Consent
Subjects will be presented with the consent form (attached) when they visit the survey instrument on the Qualitrics website. Their continued participation in the survey beyond this initial page will be understood as consent. This is expressed clearly in the text of the consent form.
The consent form describes all of the activities that participating will involve.
