Dude, where's my video?/Outline

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Contents

Dude, Where's My Video?

  • Annecdote re: LRRG takedown
  • Overview of this case study

YouTube: Participatory culture crossroads

  • What is YouTube? (Green and Burgess)
  • What is participatory culture? (Jenkins)
  • Features of interest to participatory culture (with examples)
    • Video storage
    • Video sharing
    • Video transport
    • Comments
    • URLs
    • Network: Relateds, responses
    • Identity, messaging
  • What is a YouTube channel?
    • Special features of a channel
  • Different use cases
    • Vidders: YouTube + Livejournal
    • Vloggers: YouTube alone

YouTube's Fair Use Massacre

  • DMCA
    • Safe harbor, why it matters to Google
    • Takedown process
  • Lifecycle of a YouTube takedown
    • Content ID
    • Automated claims
    • What is at stake?
  • Fair Use
    • Lawful use of copyright
    • Why does it matter here?
  • McCain/Palin example
    • Censorship
  • Lenz v. Universal, 2008
    • "Good faith"
  • YouTomb project
    • Connections to various individuals, organizations, and communities experiencing takedowns
    • This project highlights one of those

The Living Room Rock Gods

  • Who are they?
  • What do they do?
    • What kinds of music?
  • Why do they do it?
    • Education
    • Self-improvement
    • Connecting with other fans of similar interest
  • What tools do they use?
    • Rock instruments
    • Recording gear
    • Audio editing software
    • Home video
    • Video editing software
    • YouTube
    • Blogger
    • phpBB forums

Tribute Is Not Theft

  • Numerous UMG, WMG takedowns of LRRG videos from YouTube
  • Some accounts suspended
  • Started TINT "campaign" in 2008
    • Stickers, image macros
    • Forum area
    • Dedicated blog
    • Video testimonials addressed to musicians
    • Private message on YouTube to owners of "official" musician channels
  • Pook reached out to YouTomb in 2009
    • Connected to EFF
  • Shared knowledge, social capital on forum
    • Lists of "safe" videos
    • Lists of labels, artist, songs to avoid
    • Technical tricks for circumventing automated ID
      • re: Smitelli research

Characteristics of LRRGs that made this possible

  • Shared identity
    • "We are LRRGs"
    • "We are being targeted" (whether or not this is the intent of UMG, WMG, etc)
  • Forum, blog, Facebook group enable discussions outside of YouTube
    • Might be similar
  • Sharing knowledge
    • US law, copyright, DMCA, fair use
    • Music industry, consolidation, royalty structures
  • Communication in the forum enables and empowers sers to stick to their guns, be proactive

Stewardship in public/private spaces

  • LRRGs
    • Activated
    • Educated
    • Organized
  • Only to discover that the law does not operate as expected in YouTube
  • Questions of stewardship
    • Migration is possible
      • But sacrifies existing network
    • Framing the issue in terms of "consumer rights"
      • What they ought to be able to do as fans + musicians
      • Sense that YouTube should side with them and not their "partners"
      • When YouTube doesn't do this, they believe that YouTube is corrupted and acting disingenuously rather than acting the way a public corporation ought to (in favor of its shareholders)
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