Mixtapes
From Driscollwiki
New/Old Media Objects
Connections to earlier topics
On modes of listening
On the recording studio
- Capturing live performance
- Crafting the impossible, multitrack
Use and circulation of recordings
- Among friends
- As tangible commodity
- In radio broadcast
- In public
Piracy, copyright
- "Remix", "read/write", "participatory" culture
Questions to keep in mind
When is a mixtape ... (Fikentscher)
- ... documentation of a "performance"?
- ... itself a "tangible, authoritative text"?
Thinking about the word "mixtape"
- What is being mixed?
- Why "tape"?
How does this sit alongside contemporary recording artifacts?
- Why is it made? Why is it shared?
- What else is happening in the world at the time?
Where do they go in a month? In a year? In a decade?
What is "hip-hop culture"?
Two dominant versions:
- Pop industry
- As celebrated: "get money"
- And criticized: "players, pimps, hos"
- Idealized history
- Nostalgia, for the 70s, for the 80s, for the early 90s, etc.
- "4 elements": rapping, DJing, breaking, graffiti
TODO video of flash party tape
Hip-hop culture, emphasis on culture
- Popular, participatory culture (Fiske, Jenkins)
- Organized around music but not limited to music
- Competitive
- Creative, innovative
- Regionally-specific
- Inclusive of fans, practitioners, entrepreneurs, industries, technologies, representations, critics, sounds, images, dances, capital, cities, nations, slanguage, fashion
- Highly technical and technological
Not reducible to a single style (though fans derive considerable pleasure debating this! Nas v Jay v Puff v Wayne v Nicki)
- Hip-hop and disco emerge around the same time in close geographic proximity (Fikentscher)
- Whereas disco is defined to some extent by specific aesthetics, hip-hop is sonically omnivorous - almost anything goes.
Hip-hop approach
- Mode of engaging with one's material and social surroundings
- Comparable to Fikentscher's "disco concept" (295)
- In interviews: "How you walk, how you talk, the clothes you wear, ..."
- Imagined community to which one belongs ("the hip-hop nation")
- Global pop idiom
Competition and creativity
- "Originality" is highly valued but non obvious to outsiders
- Social norm, "Biting" v Citing
- "Style"
- Where can creativity take place? Many layers...
- Some self-evident for a popular music culture: Dance, music production, rapping, slang
- Others less-so: business, use of media/comm technologies
- Great example: Chuck D's Rapstation and online music business
Innovation in the technologies
- Music production: samplers, tape decks, turntables, software
- Communication technologies: radio, pagers, mobile phones, laptops, tumblr/twitter, myspace
- Institutions, infrastructures: networks, industries, markets, language
- Hip-hop practitioners are not always "early" adopters
- They often locate the generativity in tools that have be discarded or rejected by elites and entrenched stakeholders
- e.g. drum machine, sampler
- Techniques developed in hip-hop used by all genres
- Most obviously in techno, house in the 1980s, 90s
- Note on country-western
- Three primary forms of distinction between these genres: age, race, technology
Case study: history of hip-hop mixtape technology
What do I mean by "mixtape"?
- A category of hip-hop artifacts
- Not a specific arrangement of materials
- One outcome of applying the hip-hop approach to music-making, distribution
- What is it today?
- Zip with mp3s and jpegs
- Difference between a mixtape and an indie album?
Note about tools
- Watch the tools change but the practices, norms persist
- Tools designed for one population, incorporated by hip-hop fans/practitioners
Documentation: Grandmaster flash
TODO insert image of flash_partytapes.png
Flash tape from ballroom 1975
- No hip-hop records, no hip-hop radio, no access to pop media industries
- Documentation of a lived, embodied experience
- Entrepreneurship: home duplication, p2p distribution
- Creating a hip-hop industry
TODO insert image of the gemini mx2200 TODO insert image of the 1200 TODO listen to flash live mp3
What is Flash doing?
- Same techniques...
- Slip-cueing, cutting, "quick mix"
- And technologies...
- Turntables, mixer with a cross-fader, amps
- As Fitkenscher identifies with the disco "console"
How long were Flash's sets?
- Hours + hours
- Much longer than this tape!
- Compare with Junior Vasquez playing from midnight to noon - how do you capture that on cassette?
TODO insert image of double tape deck
What can you DO with tapes?
- Copy them for friends
- Play them in cars
- Play them in boomboxes
- Play them in walkmen
- Populate your aural environment
- Hip-hop isn't just party music, now it's driving, hanging, doing homework music
Generative tools
NOTE: most of this is in their reading, so we can skip through it...
Popular need: In the party environment, they needed a way to extend particular passages of records
- Non-stop mixing (already at play in disco clubs)
- Blending live vocals with pre-recorded audio (already happening in dancehall)
- Note Wayne Marshall making this connection in DJ Kool Herc
Designers can't anticipate the uses or users for their tech
- "Old", "dead", "obsolete" tech does not necessarily lose its generativity
Generative tools? (Make a slide with these images)
- Turntables
- Mixers with cross-faders
- Some of them modified by hip-hop engineers (e.g. Flash)
- Double tape decks
TODO: insert image of the mpc60, s900, sp1200
Special note about samplers + drum machines:
- Designed and produced for professional music studios: shortcut tools
- Instead of hiring a drummer to do a demo, use a drum machine
- These were rejected by the industry
- Hip-hop producers found new applications for them
- Failure to replicate the feel of a live drummer:
- Drawback to intended user
- Feature to the hip-hop user
- Sampler automated a practice that was already happening on the turntable (leverage!)
Sounds that don't fit into pop industry: Ron G
TODO insert images of Beanie records
Hip-hop singles are now commercially available
- Frequently produced by DJs
- Including "instrumentals", "dubs", "remixes" just like the disco records described by Fikentscher
- Taking advantage of the affordances of the 12-inch single
TODO insert video of Yo! MTV Raps
Video of Kid Capri and Ron G from Yo! MTV Raps
- Certain sounds and ways of playing are not compatible with the pop industry
- Copyright Act of 1976
- Many of the most creative DJs excluded from hip-hop's pop visibility
- Becoming producers, remixers to make a living
TODO listen to opening few minutes of the Ron G Mixes 1 tape
Temporal innovation: Raps can fit into a 2 min pop song, a DJ set cannot
- Constructed in a studio, addressing the listener
- Borrowing from radio aesthetics
- Still hearing evidence of a performance
- ... for an imagined audience
Aesthetic innovation
- "Blend tapes" (excorporated as digital "mashups" in the early 2000s)
TODO insert image of DJ Screw 3 N Da Morning Part 2
TODO listen to clip of Screw version of Dre Day
See also: DJ Screw in Houston innovating on these techniques
- Local, geographic
- Houston and the South are disrespected (Outkast at the Source awards) and excluded from the pop industry
- Creating a sustainable local hip-hop economy, middle class
- "Dre Day"
- Dre's version
- Blended with Whodini - Friends
- Not only do they mix chaotically but there is a thematic tension between Dre's lyrics about betrayal and Whodini's lyrics about loyalty
- But you don't actually HEAR the words in this version
- Lyrics are mushed out by the screwing + chopping so there is an expectation that the listener is already familiar with the songs apart and at normal speed
Circumventing media consolidation, exclusion
Hip-hop incredibly valuable pop commodity
- DMX in 1998
TODO insert image of clear channel logo
Radio consolidation
- Telecomm Act 1976
Consolidation: DJ Clue
TODO listen to dj clue - clue for president
Clue tapes
- Not mixed on TTs, sequenced, not a performance
- Exercising social capital, constructing powerful social network
- Leaks
- Remixes
- Exclusives
- Not tapes
- Burned to CDs
- Not just speaking to audience
- But marking territory (shouting over the tracks)
Exclusion: 50 Cent & Whoo Kid
TODO insert image of 50 cent / Whoo kid mixtapes
Scene from Get Rich or Die Tryin'
Locked out of the pop industry
- 50 Cent & Whoo Kid craft single-artist "mixtape" in the form of a Clue tape
- Essentially an independent album
- Rapping on other people's tracks
- "Beat jacking"
- Contrast to DMCA 1998
TODO watch scene from get rich or die tryin
Transmediating hip-hop: Lil Wayne
TODO collage of Carter 2 + 3, Dedication 1 + 2
Child star re-emerges
Drama / Wayne Gangsta Grillz is in the Whoo Kid model
- Audioplay: Narrative unfolds linearly from Track 1 to the end
- Coherence across 80 minutes
- Contrast to mp3 fragmenting of the "album" as a form
- But regionally specific, marking territory
TODO listen to clip from Gangsta Grillz Dedication 2
- "Everyone knows [...] you gotta go through Drama"
Constant flow of new material, in and around these mixtapes
- Each track or video is spreadable
- But the whole corpus is drillable (Jason Mittell)
- Leaks, remixes, radio appearances, live songs, guest verses
- No central authority: Wayne rarely identifies a song as a single or an album
- Mixtapes assembled and distributed locally
- Compare with transmedia
- Collecting and pursuing material, compare to Pokemon
- Sharing, trading
Online distribution, "born digital"
- Many mixtapes never duplicated to CD nor tape
- Datpiff
Not disconnected from the conventional pop industry
- Carter III is platinum selling album
- But does anyone actually listen to the CD once they buy it + rip it?
- Contra common wisdom of the litigious music industry (suing its fans)
Continuity / Multiplicity
- Which Wayne do you know?
- 3 example encounters...
- Check in with student familiarity...
Lollipop: Intentional hits
TODO watch lollipop video
- Lollipop, so conventional in context to the rest to seem almost parodic
- A Milli, http://www.youtube.com/watch?v=_BOt9auqOuk&fmt=18
- Producerly text: Jay Z - A Billi; etc.
- http://www.youtube.com/watch?v=VePhdjVOr4w
I Feel Like Dying: Fans choose the hits
TODO listen to I feel like dying
- I Feel Like Dying, http://www.youtube.com/watch?v=cykGnl1KvcM&fmt=18
- Karma - Once, http://www.youtube.com/watch?v=l26ml7CPFXQ&fmt=18
A Milli: Mixtape OF remixes:
TODO listen to Lil Wayne versions of A milli TODO listen to Jay-Z versions of A milli TODO listen to R. Kelly versions of A milli TODO insert image of Best Of... mixtape cover
What happens if the songs all use the same beat?
- Think of Kid Capri and Ron G?
- "Beat juggling", in reggae, "riddim juggling"
Precarious labor?
TODO view DJ Drama raid video
DJ Drama raid video
- How does this square with what we've been talking about?
- Legal dept doesn't know what marketing dept is doing
The visual turn: Soulja Boy and post-mixtape examples
TODO insert image of SB myspace
Long history of skepticism and exploitation
- "Black roots, white fruit"
- Chapple, Garofalo, "Rock and roll is here to pay"
Toward greater independence
- No Limit and Cash Money: own your masters, NoLA
- Jay-Z, self-branding, "I'm not a business man. I'm a business, man."
- Waka Flocka tells people not to sign deals
- Others question why they should be signed at all?
Many of the values of the mixtape persist, even as the material practices are transformed beyond recognition
- Though the formal conceit of producing a "mixtape" is largely absent
Radio and MTV are almost entirely inaccessible
- This marks a highly VISUAL turn in hip-hop's popular culture
- Homemade videos emerge and circulate long before "official" videos
- Home video tools: mobile phones, flipcams, webcams, Windows Movie Maker, iMovie, YouTube, MySpace Video, Vimeo
Select two Crank Dat vids
- Screencap Myspace
TODO insert How-To image TODO insert video-within-a-video
Crank Dat Soulja Boy
- Dance, snap
- Regional affiliation
- Home vids
Peer learning, sharing
- How-to videos
- Competitive communities online
New kinds of tools?
- "Virtual" recording studio software (pirated)
- Photoshop
- Social web
- Mp3
- Home video
- YouTube
- Messageboards
- MySpace
- Tumblr
- File-hosting sites (Hulkshare, megaupload, rapidshare, etc.)
Fan labor?
Would SB or OF happen without the labor of fans?
- Distributing, redistributing, editing the output
- Myth-making

