Myra Donnelley, Brave New Films, 2 March 2010
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Myra Donnelley, Brave New Films, 2 March 2010
- myra@bravenewfoundation.org
Contents |
Cuentame
- Building platform atop Facebook
- Primary site is the Facebook
Stop Kennedy Smears
- Sent an advance copy of script(s?) for Kennedy dramatization series during Presidents' Day weekend
- History channel
- Especially problematic because of "History" aspect of history channel
- Multiple videos by historians, politicians arguing against the portrayal
- Director is Joel Surnow 24
- Reputation as a conservative in Hollywood
- "Driving petition signatures"
"Facebook bombing"
- People posting negative comments on the History Channel facebook fan page
- Strategic mistake: initiating the project at the end of the day, West coast time
- Only 50 comments (apart from BNF people)
- Expected ~300
- "Timing error"
"Twitter bombing"
- Starbucks had a campaign in which people were invited to submit a photo of them standing in front of their local Starbucks
- 40,000 negative responses in a few hours
- Photos of people standing with critical messages
- Starbucks shutdown the campaign
- Efficacy of the Retweet
- Humor was a big factor
Scale
- Big numbers are helpful
- But "did it hit the people we wanted to reach?"
- MSM attention
- Stop Kennedy Smears on front page of NYT
- Building relationships with staff reporter
- McMain medical records on front page of NYT
- Ran an ad with McCain surgery images
- CNN and FOX attacked it and it was pulled
- Stop Kennedy Smears on front page of NYT
Production
- Prepared for 24 hour turnaround, production
- Especially true during campaigns
BNF fans?
- Million member emailing list
- How do these wide-ranging projects reach different populations?
Workplace accidents: OSHA reform
OSHA stats, per annum
- ~ 13 deaths
- 50,000-60,000 serious injuries
- 4 million incidents
- Latino workers disproportionately killed on the job
- Discouraged from reporting injuries
Workers Memorial Day
- Annual event to remember workers who died during the year
- OSHA watchdog organization
- Protecting America's Workers Act
