Qualitative case studies

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Stake, R. E. (2000) Qualitative case studies. In Denzin, N. K. & Y. Lincoln (Eds.), Handbook of Qualitative Research (443-466). Thousand Oaks: Sage.

Contents

Case study

What can be learned about the single case?

  • Defined by interest in an individual case, not by the method of inquiry (443)
  • Continuously "triangulating" the descriptions and interpretations
  • The case is a system (444)
  • Case study is both process and product (444)

Five requirements of case study (444)

  • Issue choice
  • Triangulation
  • Experiential knowledge
  • Contexts
  • Activities

Types of case study (445)

Intrinsic

  • Concerned primarly with the individual, particular case

Instrumental

  • Single case provides generalizable insight to a larger population or phenomenon

Multiple or Collective

  • Comparative study of multiple cases in tandem

Other uses of case study (447)

  • In history: a movement, era, episode
  • In teaching: prove a point, demonstrate a condition, bound a category
  • In management: b-school case studies, pedagogical tools
  • Biography
  • Documentary (television)
  • Law: the very practice of law is case study

Seeking the particular

  • Portrayal of the uncommon features of the chosen case
    • Occasionally source of tension within the field, re: value of details (448)

Issues

Issues are used to organize the research...

  • Thematic
  • Complex, situated, problematic relationships
  • Tension between the details of a particular case and their generalizability (448)

Foreshadowed problems

  • Starting with a topical concern
  • Selection of key issues
  • Guiding the observation and interpretation processes

To begin, researchers should ask: (448)

  • "Which issues help reveal merits and shortcomings?"
  • "Which issues facilitate the planning and activities of inquiry?"
  • Must consider what is available and possible:
    • "What can be learned here ... ?"

Contexts

Case is a complex entity embedded in...

  • Milieu
  • History
  • Culture
  • Space, geography
  • Architecture

Contexts can make relationships understandable. (449)

  • Rather than causality
  • Perceive "multiply sequenced, multiply contextual, coincidental" relationships

The Study

"Brainwork"

  • Observational
  • Reflective
  • Pondering
  • Localized
  • Contextual
  • Multiple

Instrumental work

  • Seeks generalization
  • Connecting case observation to existing theory, emerging worldview

Intrinsic work

  • Seeks "thick description"
  • Understanding of the world from within it

Case selection

  • Which cases are available?
  • Are the chosen cases representative?
  • Do you utilize formal sampling techniques?
  • Do you instead employ "purposive" samples?
    • Seeking variety, opportunity, access?
  • In every research, we seek the greatest opportunity to learn (451)
    • "More important that balance and variety"

Interactivity

In a quantitative study, seek interactivity among

  • Main effects
  • Setting, context
  • Programmatic treatment

In a qualitative study, seek interactivity

  • In the form of descriptions
  • Dependent on social, cultural, contextual factors

Data gathering

Documentation of the usual, ordinary

  • Interview
  • Artifacts

Planning is essential

  • Clear stages
    • Planning
    • Gaining access
    • Gathering data
    • Analysis
    • Write up

Teams

  • Required for large research
  • Collaboration between junior, senior scholars
  • Coding to facilitate data transfer


Triangulation

Tolerance for ambiguity

  • Yet commitment to clarity, validity (453)

Strategiees for reducing likelihood of misinterpretation

  • Redundant data gathering (454)
  • Multiple observers
  • Verifying repeatability of interpretation
    • Nothing is perfectly repeatable
  • Account for multiple interpretations
  • Help to "identify different realities"

Learning from a particular case

Didactic teaching

Researcher shares what she's already learned

Discovery learning

  • Providing materials, artifacts from the research
  • Enabling reader to make his or her own interpretation
  • Especially appropriate when the reader may know more than the researcher

Experiential knowledge

  • Qualitative understanding drawn from case study
  • Experience of both the researchers AND the actors, stakeholders in the case
  • Vicarious experience enables readers to empathize with actors via researcher narrative
  • Naturalistic generalization ethnographic materials parallel "actual experience" (454)

Empirical data

  • Researcher relies on reports, accounts of events they do not personally experience
  • Rigorous analytic and triangulation practices help separate experiential knowledge from "opinion and preference" (455)

Embraceable cases

  • Individual researcher given enough time to grown experientially acquainted (455)
  • Cases beyond "personal embrace" may become too abstract
    • Relying on instruments and second-hand accounts

Knowledge transfer

Researchers approach a case with some prior conceptual structures (455)

  • Advanced organizers
  • Schemata
  • Unfolding of realization

Researchers' personal structures will be attached to their observations and interpretations

  • Most experience is "ill-structured", not "neat"
  • These will be passed along in reporting and teaching
  • Readers have "cognitive flexibility" to assess and assemble fragments of new information
  • Likewise, students, readers, and learners will contribute further schematic material
  • Researcher/writer's responsibility is to "safeguard" this process
    • Provide grounds for validating both observation and generalization (446)

Storytelling

Researcher may "draw out" stories from a case

  • Not all cases can simply "tell [their] own stories" (456)
  • Researcher must select respectfully and responsibly from numerous available stories
    • The "whole story" exceeds anyone's ability to capture, comprehend, or (re)tell

van Maanen's 7 choices of presentation (1988)

  • Realistic
  • Impressionistic
  • Confessional
  • Critical
  • Formal
  • Literary
  • Jointly told

Criteria for selection

  • Funding source demands, expectations
  • Anticipated audience, readership
  • Rhetorical convention
  • Researcher's "career pattern" (457)
  • Prospect of publication

Planning the presentation

  • Using above critera
  • Enables some guidance for data collection
    • What is needed? What is to be emphasized?

Comparison

  • Researcher may scaffold, enable comparison to greater/lesser degrees (457)
    • Highlighting areas rich for comparison, entry points
  • Stake is hesitant about formal comparison
    • "obscurs any case knowledge that fails to facilitate comparison" (457)
    • Comparative description is the opposite of Geertz "thick description"
    • Comparative study emphasizes, focuses on the comparison instead of the case

Ethics

  • Matters of public interest but
    • No necessary public right to know
    • No institution may grant license to invade the privacy of others
  • People in a case study risk public exposure, embarrassment
  • An unwritten "contract" (trust) exists between researcher and researched
  • Share drafts of written materials to give people a sense of how they are portrayed
  • Great caution [...] to minimize risks to participants

Summary

Major conceptual responsibilities of the case researcher (459-60)

  • Bounding the case, conceptualizing the object of study
  • Selecting phenomena, issues, themes, research patterns
  • Seeking patterns of data to develop issues
  • Triangulating key observations and bases for interpretation
  • Selecting alternative interpretations to pursue
  • Developing assertions or generalizations about the case

Major stylistic options

  • How much is the report going to be a story?
  • How much comparison?
  • How much to formalize generalization v. leaving it up to the reader?
  • How much description of the researcher (autobiographical, narrative) to include?
  • Whether to and how to preserve anonymity?

Usefulness of case study

In contrast with other scientific methodology

  • Difficult to generalize findings
    • Fascinating case may be a poor representation of a population

Case study valuable for refining theory

  • Suggests complexity
  • Establishing limits (to generalizability)

Case study and public policy

  • Reflecting human experience
"The purpose of the case study is not to represent the world but to represent the case." (460)
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